Maryellen Archambault

Tell me about your business.

The questions at the top are the ones I actually need, and you can send the form as soon as you finish them. Everything after that is optional. There are no wrong answers, even “I’m not sure” is helpful, and this works the same whether you want a website or custom software.

First, the basics

About you

The business

What you do

Example: “I’m a tailor on the south side of town. Mostly alterations and suit fittings for working folks and wedding parties.”

The 3–5 services, products, or specialties you most want people to see. Example: “Hemming, suit fittings, bridal alterations, leather repair.”

Example: “Brides and wedding parties,” “busy moms,” “contractors who need it fast,” “regulars from the neighborhood.”

What you’re known for, what you do better, or just what regulars always say about you. This often becomes a big part of the site.

Neighborhoods, towns, or the whole county. Helps you show up when people search nearby.

What you’re looking for

The kind of work you need

No need to be sure. This just helps me point you the right way. Not sure at all? I’ll build you a free mockup first, no charge.

A quick look at what things run

Storefront SiteOne clean page so people can find you$500
Full Business SiteMulti-section site built to bring in business$900
Self-Serve SiteA full site you update yourself, from your phone$1,400
Custom ProjectForms, tools, or anything beyond a standard sitefrom $1,500
Custom Tools & Business SystemsSoftware built around the way the work already runsfrom $2,500

Every website includes a personal walkthrough at launch and post-launch support. 50% to start, 50% when it goes live. Custom tools and business systems are scoped and quoted on their own.

If it’s software

How the work runs now

Only if you picked custom tools or a business system. All three are optional.

How the work gets handled right now. Paper, a spreadsheet, a whiteboard, texts, or somebody keeping it all in their head.

The part you or your people do over and over, or the thing that always gets typed in twice.

If this worked the way you wanted, what would be different on a Monday morning?

Want to tell me more now? (optional) Everything in here is optional. You can send the form without opening it, and we can fill in the rest when we talk.

Where you are now

What you’ve got today

This helps me see the gap between what you have now and where you want to be, so I’m fixing the right things.

Check anything you have, even if it’s out of date.

Totally fine if you don’t, or if you’re not happy with the one you have.

A logo, your colors, certain photos, the wording on a page, anything you don’t want to lose. “Nothing” is a fine answer too.

Be blunt. This is the most useful answer on the whole form. “Looks dated,” “can’t update it,” “not on my phone right,” “nobody can find it,” “I’m embarrassed by it.”

Slow season, a competitor’s site, tired of explaining the same thing, growing and need to look the part, whatever it is.

Your goals

What should this website do for you?

Check anything that matters. There’s no limit.

The thing that, if the site does it well, makes the whole thing worth it.

More calls, a fuller schedule, fewer tire-kickers, finally proud to hand out the link, paint the picture.

Optional extras

Anything you want added on

Pick anything that helps, or none at all.

Design & Content

Forms & Leads

Pages & Structure

Connect What You Already Use

Do It Yourself

The look

What should it look like?

This is the part that makes your site feel like you, plain words are perfect, no design lingo needed.

Like: “no-nonsense and reliable,” “clean and professional,” “the local guy you can trust,” “warm and welcoming,” “top-quality work.”

This sets the “handwriting” of the whole site, no need to know font names.

If you have brand colors already, even better. A photo of your sign, truck, or business card works too.

A site always looks best with real photos. This tells me what we’re working with.

Even something you tell customers all the time. It often becomes the headline on the site.

Doesn’t have to be your industry. Paste a link or just name them.

Just as helpful as what you like. “Too busy,” “too corporate,” “hate the spinning slideshows”, all useful.

Anything at all, a friend’s site, a big brand you like, something a customer showed you. Just paste the links and a quick note on what caught your eye.

Before anyone scrolls. Your phone number, your hours, a booking button, a photo of the work, your name, what can’t be buried?

What you have

Logo, photos & selling

Don’t worry if you’re missing things, we’ll figure it out together.

The descriptions, your story, the “about” bit.

Just check the ones you already have on hand. Anything you leave unchecked, I’ll help you pull together.

Paste a line a customer said, or just point me to where your reviews live (Google, Facebook). Real words from real customers sell better than anything I can write.

Etsy, Shopify, a Facebook shop, Square, Calendly, anything. I’ll link your site to it (I don’t replace what’s already working).

The one thing

What should visitors do?

Example: call you, book a fitting, see the menu, message you on Facebook, place an order.

How we’ll work together

A few practical things

This keeps the project smooth and gets you to launch faster, no surprises on either side.

Just you, or is there a partner, spouse, or business partner who’ll weigh in? Good to know up front so we’re not redoing things.

Be honest. This is the #1 thing that sets the real timeline.

No wrong answer. It just helps me suggest the right package and add-ons instead of guessing. Even “keep it lean” or “whatever it takes to do it right” helps.

A grand opening, a busy season coming up, or “no rush.”

Last bit

Anything else

Thank you, got it. I’ll look everything over and be in touch within 24 hours.
If your email app didn’t pop up, just tap “Copy my answers” and paste it into an email to me.