Tell me about your business.

First, the basics

About you

Your name Business name Email Phone (optional)

The business

What you do

In a sentence or two, what does your business do — and who is it for?

Example: “I’m a tailor in South Buffalo. Mostly alterations and suit fittings for working folks and wedding parties.”

What are the main things you want front and center on the site?

The 3–5 services, products, or specialties you most want people to see. Example: “Hemming, suit fittings, bridal alterations, leather repair.”

Who’s your ideal customer — the person you’d love more of? (optional)

Example: “Brides and wedding parties,” “busy moms,” “contractors who need it fast,” “regulars from the neighborhood.”

Why do people pick you over the other guy? (optional)

What you’re known for, what you do better, or just what regulars always say about you. This often becomes a big part of the site.

What areas do you serve? (optional)

Neighborhoods, towns, or “all of WNY.” Helps you show up when people search nearby.

How long have you been in business? (optional)

Where you are now

What you’ve got today

This helps me see the gap between what you have now and where you want to be — so I’m fixing the right things.

Right now, where can people find you online?

Check anything you have, even if it’s out of date.

If you have a website now, what’s the link? (optional)

Totally fine if you don’t, or if you’re not happy with the one you have.

What’s working that you’d want to keep? (optional)

A logo, your colors, certain photos, the wording on a page — anything you don’t want to lose. “Nothing” is a fine answer too.

What frustrates you about what you have now? (optional)

Be blunt — this is the most useful answer on the whole form. “Looks dated,” “can’t update it,” “not on my phone right,” “nobody can find it,” “I’m embarrassed by it.”

How do most customers find you today? (check any) Why now? What made you decide it’s time for this? (optional)

Slow season, a competitor’s site, tired of explaining the same thing, growing and need to look the part — whatever it is.

Your goals

What should this website do for you?

Check anything that matters. There’s no limit.

Anything else you’re hoping for? (optional) If you could only pick ONE, what’s the most important?

The thing that, if the site does it well, makes the whole thing worth it.

A year from now, what would make you say “that was 100% worth it”? (optional)

More calls, a fuller schedule, fewer tire-kickers, finally proud to hand out the link — paint the picture.

What you’re looking for

The kind of site you need

No need to be sure — this just helps me point you the right way. Not sure at all? I’ll build you a free mockup first, no charge.

Which sounds most like you? Anything here catch your eye? (all optional — check any, prices shown)

Design & Content

Forms & Leads

Pages & Structure

Connect What You Already Use

Do It Yourself

The look

What should it look like?

This is the part that makes your site feel like you — plain words are perfect, no design lingo needed.

How do you want your business to come across?

Like: “no-nonsense and reliable,” “clean and professional,” “the local guy you can trust,” “warm and welcoming,” “top-quality work.”

Which of these sounds most like you? (check any that fit) And the overall feel of the design? (check any) What should the lettering feel like? (pick the closest)

This sets the “handwriting” of the whole site — no need to know font names.

Any colors you love — or any you can’t stand? (optional)

If you have brand colors already, even better. A photo of your sign, truck, or business card works too.

What should the photos lean on? (check any)

A site always looks best with real photos. This tells me what we’re working with.

Got a tagline, slogan, or a line you always say? (optional)

Even something you tell customers all the time. It often becomes the headline on the site.

Any websites or businesses whose look you admire? (optional)

Doesn’t have to be your industry. Paste a link or just name them.

Any sites that look bad to you, or things to avoid? (optional)

Just as helpful as what you like. “Too busy,” “too corporate,” “hate the spinning slideshows” — all useful.

Any other sites you want me to look at? (optional)

Anything at all — a friend’s site, a big brand you like, something a customer showed you. Just paste the links and a quick note on what caught your eye.

One thing that absolutely has to be visible the second the page loads?

Before anyone scrolls. Your phone number, your hours, a booking button, a photo of the work, your name — what can’t be buried?

What you have

Logo, photos & selling

Don’t worry if you’re missing things — we’ll figure it out together.

Do you have a logo? Do you have photos of your work, space, or products? Who’s writing the words for the site?

The descriptions, your story, the “about” bit.

Are these ready to go, or do you need a hand? (check what’s READY)

Just check the ones you already have on hand. Anything you leave unchecked, I’ll help you pull together.

Got a favorite review or two you’d want on the site? (optional)

Paste a line a customer said, or just point me to where your reviews live (Google, Facebook). Real words from real customers sell better than anything I can write.

Do you already take orders or bookings online anywhere? (optional)

Etsy, Shopify, a Facebook shop, Square, Calendly — anything. I’ll link your site to it (I don’t replace what’s already working).

The one thing

What should visitors do?

When someone lands on your site, what’s the ONE thing you want them to do?

Example: call you, book a fitting, see the menu, message you on Facebook, place an order.

How we’ll work together

A few practical things

This keeps the project smooth and gets you to launch faster — no surprises on either side.

Who has the final say on the site? (optional)

Just you, or is there a partner, spouse, or business partner who’ll weigh in? Good to know up front so we’re not redoing things.

How quickly can you get me things like photos and feedback?

Be honest — this is the #1 thing that sets the real timeline.

Easiest way to reach you? What feels comfortable for a budget? (optional)

No wrong answer — it just helps me suggest the right package and add-ons instead of guessing. Even “keep it lean” or “whatever it takes to do it right” helps.

Any timeline or date in mind? (optional)

A grand opening, a busy season coming up, or “no rush.”

Last bit

Anything else

Anything you definitely do NOT want? (optional) Anything else I should know? (optional)