Somebody’s nephew built it in 2016 and then went to college. The hours on it are wrong, and they’ve been wrong long enough that people call to check instead of trusting the page. On a phone the text is the size of a grain of rice and the phone number isn’t a button, so anybody who wants to reach you has to pinch, zoom, and copy it by hand.
Or you’re paying $29 a month to a website builder for a site you can’t figure out how to edit, and every time you go in to change one price you’re afraid of breaking the layout. So you don’t. That bill has quietly gone out for four years now, which is more than this would have cost you outright.
Or there isn’t one at all. Word of mouth and a Facebook page have carried you, and that works right up until somebody googles you before calling, finds nothing, and picks the shop that had a website. When most of your business comes by referral, the site isn’t there to sell strangers. It’s there so the person who was already referred to you doesn’t hesitate.