You’re under a sink, on a roof, in a crawlspace, or driving with the radio on. The phone rings in your other pocket and by the time you get to it, it’s a missed call with no voicemail. You call back at 6:30. They’ve already got somebody coming Thursday.
That’s the whole loss, and it happens quietly. Nothing on your books ever showed a job you didn’t get. Most contractors I talk to genuinely do not know their number, and when we go through the phone log together for one week, it’s higher than they guessed.
The voicemails aren’t much better. “Yeah, hi, it’s about the, uh, the thing out back, give me a call.” No address, no name you can spell, and a number said too fast at the end. So you’re playing phone tag with somebody who is currently getting quotes from two other guys, and when you finally connect you still have to drive out before you can put a number on it. The job is three days old before you’ve quoted anything.